Rapper will.i.am has launched a campaign called "i.am.FIRST: Science is Rock and Roll" to promote science and technology, and has used his own money to air a special on ABC highlighting a robot competition called "My Robot is Better that Your Robot". The musician has been teaming up with FIRST (For Inspiration and Recognition of Science and Technology), an organization started by Dean Kamon, inventor and entrepreneur, to inspire young people's interest and participation in science and technology.
Check out FIRST's website by going to usfirst.org.
The special will air on Sunday, August 14th on ABC, and will feature young people in a competition centered around robotic technology, and hopes to spark the imagination and creativity of young people to get interested in science. In a PSA (watch below), he and other musicians, such as Steve Tyler of Aerosmith to Jack Black, point out how the smartphones we rely on so much these days were invented by geeks and nerds and we should embrace and celebrate science. There will also be performances by the Black Eyed Peas, Bono, Justin Timberlake and Justin Bieber.
For more information, check out i.am.FIRST's site by going here:
http://iamfirst.dipdive.com/
