SEP 12, 2013 – JTMP is a strong supporter of new and fairer forms of capitalism, and we strongly support cooperatives and employee-owned businesses like Publix; and we ran across a great project going on with online retailer Aplomb we just had to tell you about. They have turned their website into a forum where people exchange ideas about important issues and build up votes to use as currency. Art work is inspired, and that art is then put on their t-shirts that the "Creative Conspiracy", as they call themselves, can buy with their accumulated activist work credit they have done online.
JTMP caught up with Ryan from Aplomb in an email interview, and he was nice enough to tell us about how it all began. Ryan explained to JTMP that Aplomb started back in 2006 with his observation on how little you could pay artists in the t-shirt apparel business, and he also felt other injustices within the apparel industry were happening. Their "streetwear brand" t-shirt apparel business would pay as little as $200 for the artist's work, and didn't even have to give them credit. He says in the interview, "Something that stuck out was how ridiculous 'lifestyle' brands were. It was crazy that people would actually pay or buy into someone's lifestyle. That is when the epiphany started." Ryan then went on to say, "I would get people involved in the brand, use their ideas to provide significant meaning in the products we sold instead of promoting another 'lifestyle'. I would pay artists fairly and promote them along with the people's ideas instead of ourselves. In an industry that promotes the promotion of self we knew we had the opportunity to change things by putting the fans and the artists first."
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