Tagged Rocawear

Rocawear Pulls Jay Z’s Occupy All Streets T-Shirts After Outcry, Then Puts Them Back

NOV 15, 2011 – Rocawear, a "lifestyle brand" launched by rapper Jay Z has pulled from sales a t-shirt that had Occupy Wall Street on it, with the W being crossed out, and a S added at the end to make it say, "Occupy All Streets", after reports he was not donating any proceeds to occupy activists at Wall Street or any other city. Backstage at his Watch The Throne concert last week, he was photographed along with Russell Simmons with the shirt on and it got out to the Internet. Social Media and the Internet exploded with anger and outcry from millions of people, and within 24 hours it was pulled.

An Occupy Wall Street leader who goes by the pseudonym Grim told TMZ, "To attempt to profit off the first important social moment of 50 years with an overpriced piece of cotton is an insult to the fight for economic civil rights known as #occupywallstreet." However, today the t-shirt has reappeared on the Rocawear website, and appears back on sale for 22 bucks, still with no proceeds to any occupy activists or any other cause.

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